As a girl, anything can be missing, cosmetics must not be missing! There are so many cosmetic products, and the labels on the outer packaging always make people love them!
But, do you know how the dazzling cosmetic label is formed? Today, let's find out~~

Film-based materials

The main film materials commonly used in cosmetic labels are BOPP, PE and multi-layer co-extruded materials. These three materials have their own characteristics and cannot replace each other. The choice of which material to use for cosmetic labels needs to be determined on a case-by-case basis.

For example, the advantages of BOPP material is good stiffness, high transparency, suitable for labeling in the hard and high transparency of the bottle, the disadvantage is that this material is not good followability, if the bottle often need to squeeze the label for a long time is easy to wrinkle; PE material has the advantage of soft, followability, suitable for labeling in the soft often need to squeeze the bottle, the disadvantage is that this material is too soft, if in the automatic labeling machine on the high-speed Labeling, labeling is more likely to sag resulting in labeling skew, wrinkles, bubbles and other problems; multi-layer co-extruded material is usually PP and PE raw materials are melted at high temperature and co-extruded out, its characteristics are soft material, good followability, while the labeling direction of stiffness is also very good, more suitable for high-speed labeling, the disadvantage is that the transparency of this material is not as good as BOPP material, and the price is relatively high.


2. Paper-based materials

Paper-based materials for cosmetic labels are divided into high-gloss and matte two categories, high-gloss materials with a coating on the surface, so the surface of the material is smooth, the ability to restore the dot, the printing effect is exquisite, more suitable for printing beautiful continuous tone color patterns, such as coated paper and mirror coated paper belongs to the high-gloss class materials.

Matte class material surface is not smooth, more suitable for field graphics printing. This material has a strong surface texture, the printing effect is more dignified and elegant, such as writing paper, offset paper, etc. belongs to the matte class materials.

3. Special materials

Some cosmetic labels have special design effects, and these design requirements can not be reached by the printing process. Therefore, some special materials will be used. For example, aluminum foil paper material, this material is actually a layer of gold or silver aluminum foil plated on the surface of ordinary paper materials, so that the surface of the paper shows a metallic luster, printing on the surface of this material can achieve a very strong metallic effect, because it is plated on, so the material metal luster is very high, this brightness is the general printing process (printing gold or silver ink) can not reach. For example, some cosmetic labels need to show a spotlight effect similar to cat's eye jewel, which is also unachievable by the printing process, but there is a cat's eye film material that can achieve this effect.

Since cosmetic labels are designed for a variety of effects, there are also a variety of materials for special effects, which are not listed here. In short, special materials are created to match the design effects of cosmetic labels, and such effects often cannot be achieved by printing.

Special printing processes for cosmetic labels
Cosmetics label field is the most rich design effects of all label applications, printing processes used in the field of the most, it can be said that the cosmetic label almost a blend of all the current printing methods and printing processes, the cosmetic label field is called a collection of printing processes is not too much. The general printing effect of the author here will not be introduced, only to introduce some of the more special printing process.

1. Fragrance labels

When it comes to cosmetics, most people can associate this product with various scents. Yes, most cosmetics are scented, but when a wide range of cosmetics on the shelves of supermarkets, in the end, which scent is more suitable for us? Opening the bottle to smell it is certainly not an option. At this point, whoever can convey the flavor information to the consumer in front of the shelf may be the winner, and so the scent label is created.

The so-called scented label, not the label itself can emit fragrance, but the ink used to print the label with fragrance, the principle of this fragrance is the ink has many microcapsules that store fragrance. After the label is printed, when we rub the label surface with our hands when the microcapsules rupture, thus releasing the fragrance.

Cosmetics manufacturers can cooperate with ink manufacturers to produce the same microcapsules with their own product scent in advance, and then put the microcapsules into the ink used to print the label, so that the printed label, as long as consumers rub the label with their hands can smell the fragrance of cosmetics inside, so that they can more accurately choose their favorite cosmetics.

2. Temperature change effect labels

As the name implies, the color on the label changes when the temperature changes. When the label is printed with temperature change ink, it can show a magical effect.

There are two types of temperature change inks, reversible and irreversible, and usually cosmetic labels are printed with reversible temperature change inks. The effect of temperature change ink is varied, for example, we can print some unopened flowers on the label, when the temperature rises the flower pattern on the label is open, this principle is to use two kinds of temperature change ink on the label at the same time printing unopened flowers and open flowers two kinds of patterns, the two inks have different color change points. When the temperature is low, the unopened ink has color, while the ink for the open pattern is colorless. Therefore, when the temperature is low, we see the unflowered pattern, and when the temperature is high the ink of the unflowered pattern turns from colored to colorless, while the ink of the flowered pattern turns from colorless to colored, so we can see the flowered pattern. This magical color change effect is often particularly attractive to the eye, so as to achieve a good shelf effect.

3. Glow-in-the-dark effect labels

Some cosmetic labels will be printed with glow-in-the-dark ink, which contains phosphor, which absorbs daylight during the day and glows at night when placed in a dark environment. Luminous effect is usually used to print some special suggestive text, or some luminous color block, which can make people easily find the cosmetics they want in the dark environment.

4. Invisible graphic labels

Some cosmetics for product anti-counterfeiting needs, in the printing time will use invisible ink printing some patterns, this ink itself is colorless, but in the fluorescent light will show color, can play a certain anti-counterfeiting effect.

Special design effects of cosmetic labels
A good cosmetic label only good printing effect is not enough, its design effect is also very critical. A good design idea can attract the consumer's eye, so as to achieve a more prominent packaging effect.

1. Hot stamping effect

Many cosmetic labels will have a hot stamping effect, which is to highlight the beauty of cosmetic labels to achieve the effect of enhancing the product grade. Hot stamping process is mainly divided into cold stamping and hot stamping, hot stamping brightness is better, the disadvantage is that some small graphics are easy to hot paste, and cold stamping production speed, small graphics stamping effect is good, but its brightness is not as good as hot stamping.

It is worth noting that in recent years the emergence of digital hot stamping process, this process is the combination of cold stamping and digital printing equipment, characterized by the realization of variable graphics hot stamping, such as in the label surface hot variable two-dimensional code or other variable graphics, the characteristics of each label can be reached on the hot stamping graphics are variable.

For some small production of high-end cosmetics, this process is quite attractive. At the same time, because the digital hot stamping using the principle of inkjet, so the hot stamping graphics have a certain thickness, can replace the traditional screen process effect.

2. Multi-layer effect

There are some cosmetic labels will come with instructions and labels into one, this label is multi-layer, you can tear from one side of the label, inside is the cosmetic instructions, after reading can also be stuck back, so repeatedly uncovered many times.

This combination of labels and instructions is novel and saves paper, which is a new attempt to save energy and protect the environment. Multi-layer labeling process is generally achieved by a special function of the printing machine, this printing machine can be printed, folded, die-cutting in one go, this process has high requirements for printing equipment, usually have this equipment are relatively large formal printing enterprises, multi-layer label printing threshold is higher.

3. Indentation effect

Some cosmetic labels will be embossed on the surface of the label with various patterns, this treatment can increase the texture of the label, with some special pattern design can make the cosmetics packaging become more elegant, thus significantly improving the grade of cosmetics.

The creasing effect is usually made after the label has been printed on the creasing machine. The reason for creasing at the end is to try to make the material printed when the surface is flat, if it is creased first and then printed because the surface of the material has been pressed out of the uneven pattern often makes printing difficult. In addition, the creasing pattern is mainly achieved by the creasing rollers, and manufacturers can customize the creasing rollers according to their own design. A good creasing pattern not only adds color to the label, but also has a certain anti-counterfeiting effect.

4. Frosting effect

Frosted effect is also one of the common effects of cosmetic labels, this effect allows the label surface to have a sense of frosted grains, this sense of grains can be coarse or fine, according to the requirements of the designer to adjust, with frosted effect of the label performance of a stronger sense of texture, more prominent high-end atmospheric effect, very popular with the majority of customers.

Frosting effect is usually achieved in two ways, one is the material surface with frosting effect, this material comes with the effect of the sense of grain can not be adjusted, while the material performance is not flat, so the printing pattern also has restrictions, can not print continuous tone color pattern; another way is through the reverse varnish to achieve, the so-called reverse varnish, in fact, divided into surface oil and bottom oil, the two varnish contact will be a chemical reaction The other way is through reverse varnish to achieve, the so-called reverse varnish, in fact, there are two kinds of varnish contact chemical reaction, thus forming a grainy effect on the surface of the label, the thickness of this graininess can be adjusted, while the printing pattern is not affected, so this way more mainstream.